The Human Element of
Decision Making

We believe that most "business problems" are actually human problems in disguise.

Our Mission

At Human Decision Lab, we help international, hybrid, and remote product teams identify and solve decision bottlenecks and team stall-outs. Our goal is simple: to bring clarity, alignment, and action back to your organization, with empathy at the core of everything we do.

We don't just implement frameworks; we look at the human behaviors and dynamics that drive (or block) progress.

Visualization of Team Alignment

The Founder

Kristine Simmermon, Founder & Principal Consultant

Kristine Simmermon

Founder & Principal Consultant

With a background in counseling, social work, and product leadership, along with a profound interest in empathy and human behavior, I founded Human Decision Lab to bridge the gap between rigid process and human reality.

I specialize in helping leaders and teams navigate the complexities of modern, distributed work environments. My approach is practical, direct, and deeply empathetic. I believe that when you understand the human needs behind a decision, the "right" choice becomes obvious.